![]() Here are some of the common ways that automated rules are used: You can use these statements to make certain rules and alerts in your account. If X conditions are met, then Y outcome occurs. Essentially, automated rules are conditional statements, also known as if/then statements. It’s a great way to make automatic changes to your account when certain events occur. Here are some of the automated utilities that Google Ads provides: Setting Automated RulesĪutomated rules are one of the first of these types of features that Google Ads added. This discussion will explore how to use automation to make PPC simple and time efficient. ![]() ![]() How is this possible, or it is all just luck and coincidence? It’s not luck or unstable growth hacking it’s the result of automated PPC tools that utilize machine learning to optimize your time, budget and performance, thereby growing profitability. Yet, there are cases when a small team or even a single PPC manager improves campaign performance more efficiently than a large agency. And, if you aren’t looking in the right places, you may not even have much to show for all of this time and effort. You can easily find yourself dedicating several hours each day to adjusting bids, tracking keywords and analyzing performance. However, it can take a tremendous amount of time to manage campaigns and optimize them for success, especially if you’re working on your own. Pay-per-click marketing is an incredibly powerful strategy that provides a direct pathway to interested customers for businesses of all sizes and audiences. ![]()
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